Web SIte Speed Enhancments

So to follow up with 3 of the last four postings regarding page downloading times and so on. I'll go ahead and detail a few of the things I've been doing to the web site to speed up down-load times. Or really to decrease page down-load times, depending on the page that received a change or not. I really can't make a single change that would effect the entire web site, each page is completely separate from another page.

So the new Google search bar is now on 684 pages. Each page that gets the new search code sees a reduction in html code or text of 1,480 characters [1,480 bytes] ~ I started replacing the search bar code a few days before I posted about it with Custom Search Bar. Just 1k Byte may not sound like a lot of data, but in fact it is when you consider how often these pages are down loaded, perhaps 15,000 page requests per day. It's a big saving on server bandwidth [over time] and Google sees the page as 1K smaller too, which was the point. People really pay for server bandwidth by the month so my reduction would be 400,000 pages x 1,480 Bytes, once all the pages get switched over. The second benefit is that the old search code from Google used an Engineering site logo which Google saw as another DNS look up that was a drain on the page loading time [logo stored off-site].  So this change saves the site 1 DNS look up and 1KB per page.

Using data from Feedburner [the blog feed] and Adsense [advertiser] I determined that there were not that many people reading the blog as a news feed. Plus the news feed was not generating any revenue, so I decided to remove the feedburner banners from the web site. Right, why publicize; the banners take up space, slow the page down and produce no income from the site. In addition the banners required 663 characters of html text and required an additional DNS look-up. The down side is that the banners were only on about 6 pages, so the savings is small, but those 6 pages should make the entire site appear faster [to a small degree].

Five gif files have been removed from the site, two were reinserted into this blog. The attached graphic shows monthly traffic to the web site for 2009. In addition to the page losing the graphic and seeing the size reduction this blog gets a link from the web site indicating the new location of the graphic. The 5 pages also no longer require another DNS look-up because the graphics were out on Google Picasa. Now the FAQ pages never received that many hits and the gif's were out on Picasa so my server sees no change. However Google will see the loss of a DNS look-up and the disappearance of five 80K Byte pic files.

In addition to removing those pic files I also reduced the size of another 14 gif files, saving between 20 and 30K Bytes per file. Yet another small change, but these files were local so the server will also see a reduction.

Any single change is small but the aggregate speed increase to the web site should help. I'll find out in a few weeks when Google up-dates the Site Performance report again. It's hard to tell, but this is Search Engine Optimization [SEO] because Google uses down-load time as part of its Page Rank algorithm.