The Bounce Rate is still not improving on the web site, and I've been working to improve or reduce the bounce rate all year. From the Google help page the definition is; “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”. Or to say it another way, a visitor only sees one page out of the entire site and then chicks away to another website.
Now in some cases just hitting one page would be fine; say they found the site via a Google search for SCSI Cable Assemblies, and visited that particular page and clicked away. Well they found the vendor they were looking for and went out to read the online-paper. But at the same point I do expect some amount of people to check out more then one page per visit. Of course this is true, many hits result in multi-page visits. In fact some sub sections of the site always see visits that result in many page views per visit.
Now the down side of having a poor bounce rate is that it's a bit hard to correct. The only recourse I have is to add related links to a page with a high bounce rate and hope that one of those links are clicked. Some pages lend them selves to handle related page-to-page links while other pages do not, so it's hit or miss. Over the last nine months I've been trying to add related links to pages that had a high bounce rate.
Of course I could always start to write a multi-page articles and include a 'next page' link at the bottom of each page. Unfortunately much of the site is really not set up as a group of technical articles which span many pages.
Here is a sample of four pages that seem to have an increased Bounce Rate over this year.
Table of American Wire Gauge.
Description of the DVI interface.
Description of the Firewire Bus.
Cable insulation color coding.
Related blog posts;
SEO Tactics and Visits from Image Searches [6/22/09]
How to decrease Bounce Rate [2/13/09]
Photo; Maximum Thermal Impedance of a 2N5003.
Ref; How to Derate a 2N5003 Transistor.
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