Monday, June 22, 2009

SEO Tactics and Visits from Image Searches


One sure way of getting new site visitor is from image searches. Just like receiving incoming visitors from a text based search, images can bring in new visitors. Plus images go along way to adding support to the text it's related to on the page.

The attached graphic shows weekly page visits from people using an image search, via a search engine. The data is from Google Analytics; Traffic Sources, Referring Sites, Filter 'image'.

So over the last three years there have been 43,437 visits to interfacebus.com via an image search. Now 43,000 site visits is not a very big number, and it's less than what the site gets in a single week.
More importantly the data indicates that 86.37% of the incoming hits were from new visitors. So 37,000 new people found my site who may not have otherwise ever found it, that's called free advertising.
Now the Bounce rate was only 67.77%, so 33% of the visitors jumped to more than one page on the site. I can't tell how many people book-marked the address or came back again, but it must be some percentage.

New pictures are being added to the site all the time. All images also always come with an html alt tag and title tag to help the search engine determine what the picture relates to. The picture file name is always descriptive, and most site graphics have a visible caption.

In fact the section on Definition of Resistor Terms was up-dated over the weekend with a few more graphics. At the same time any missing pic captions were added.

How to Increase Site Visits:
Just keep adding graphics to gain more visitors, but not so many that they slow down loading in the page. Keep in mind that there is a time lag between when a pic file is added and when the search engine finds it.

This blog brings in 100 visits a month, 61% new visits at a 61% Bounce Rate.

SEO: Search Engine Optimization

Related post from last year; SEO and Hits from Image Referrals
Graphic; Weekly hits from image searches.


2 comments:

Leroy said...

7/4/09 I just noticed the other day that Transistor Derating guidelines did not have any alt tags, so I just added them to most if not all the pages.

http://www.interfacebus.com/Transistor_Derating_Guide.html

FET Derating rules;

http://www.interfacebus.com/FET_Derating_Guide_line.html

Leroy said...

10/26/09 The incoming visits from image searches are now up over a 1000, so the graph reformatted and looks completely different. The latest rise in visitors started in Aug. So 500 more hits are coming in every week just from image searches.

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