Saturday, May 24, 2008

Web Page Code Optimizing and SEO stuff


No new page addresses in the last few days, so I'm enhancing some of the existing pages.

Google came out with some enhanced script for their Analytics software, so I've been updating that code on the web pages. The code is a tad larger than their old code but it does more (I think). Google Analytics is used to track site visitors and provides a lot of data.

While updating that code, I also update the java script code that displaces the ads on each page. The new java scrip is only half as big as the previous code. So I save several hundreds of bytes per page with each new up-load [first post on topic; Page Optimization].

SEO Up-dates:
Images ~ I've also added several new graphic files in the last few days, mostly on the new pages, and this is why; Hits from Image Referrals.
Links ~ I'm up-dating the link text for page to page links (the underlined blue text), to insure that it's descriptive. Don't link to a new page with 'more info', use a descriptive link.
Bounce Rate ~ Trying to decrease the bounce rate as a page gets updated. When the page has a high Bounce Rate [click away to another web site], I spend the extra time to insure all possible page to page links are there, and keeping people on the site.
Back-Links ~ Increase the external links that point to the main Engineering web site [this links counts]. Note that the links associates the term 'Engineering' and 'web' to interfacebus.com. There are two ways to go here; always associate a single term with your site/page, or associate the page with a different term each time [with in a topic].
Meta-Tags ~ Back in 12/14/07 Google Sitemaps indicated that 208 pages on the site had Meta Tags that were considered short [need more descriptive text]. The current report only indicates 70 pages with a short meta description. It may be less than that, because you can't determine the date of the report or which pages were last checked.

3 comments:

Leroy said...

Looks like 127 pages were updated this long week end. I may be seeing a reduction in server bandwidth, down to 56.92kB/visit

Leroy said...

6/13 = 56.02kB/visits for June, and now only 61 pages with a short meta description.

Leroy said...

7/23 = 54.45KB per visits and back up to 71 web pages with a short meta tag description. Also show 40 pages with a duplicate meta description, and another 14 html pages with duplicate title meta tag....

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