Web Page Code Optimizing and SEO stuff

No new page addresses in the last few days, so I'm enhancing some of the existing pages.

Google came out with some enhanced script for their Analytics software, so I've been updating that code on the web pages. The code is a tad larger than their old code but it does more (I think). Google Analytics is used to track site visitors and provides a lot of data.

While updating that code, I also update the java script code that displaces the ads on each page. The new java scrip is only half as big as the previous code. So I save several hundreds of bytes per page with each new up-load [first post on topic; Page Optimization].

SEO Up-dates:
Images ~ I've also added several new graphic files in the last few days, mostly on the new pages, and this is why; Hits from Image Referrals.
Links ~ I'm up-dating the link text for page to page links (the underlined blue text), to insure that it's descriptive. Don't link to a new page with 'more info', use a descriptive link.
Bounce Rate ~ Trying to decrease the bounce rate as a page gets updated. When the page has a high Bounce Rate [click away to another web site], I spend the extra time to insure all possible page to page links are there, and keeping people on the site.
Back-Links ~ Increase the external links that point to the main Engineering web site [this links counts]. Note that the links associates the term 'Engineering' and 'web' to interfacebus.com. There are two ways to go here; always associate a single term with your site/page, or associate the page with a different term each time [with in a topic].
Meta-Tags ~ Back in 12/14/07 Google Sitemaps indicated that 208 pages on the site had Meta Tags that were considered short [need more descriptive text]. The current report only indicates 70 pages with a short meta description. It may be less than that, because you can't determine the date of the report or which pages were last checked.

Promote your site on the DMOZ data Base

I requested that serialphy be included into the DMOZ Directory [Open Directory Project]. Years ago it was really important to be listed in DMOZ, which is what Google built its directory from. These days it hard to even find a link to the Google directory, it's all about just using the search bar now.

But because the DMOZ directory is free to down load, any one can build there own web directory. Which means that your site listing could end up in a number of different search directories. So, I still recommend getting your site listed in the Open Directory. Not really sure how much directory are used any longer.....

interfacebus.com has been listed in DMOZ for years now, and serialphy should be large enough to be included, but I won't know for a number of weeks.

Promote your site via News Groups

How can I promote my web site:
Using the usenet newsgroups is a good way to promote your website. There are thousands of different types of newsgroups that cover just about any topic you could think of. So there will be many different groups you could contribute to, and get the word out about your web site.

There are a number of ways to read and write to the news groups. You could down load any number of newsgroup readers off the web; I use XNEWS. You could interact via your web browser using Google Groups, which I also use. Or you could access the news groups via Outlook Express which normally comes free on a new computer.

If you end up using Google Groups you will find additional discussion groups not found in usenet. Or, XNEWS will display usenet groups, while Google Groups will display usenet and groups hosted by Google. Starting your own group, under all most any topic, is easy using Google Sites.

So how do you promote your site; find a group and write a post. If you can't think of any thing to post, just sit back and answer some one's posting leaving your site name as your signature [the last line in your reply.

I've posted 447 messages since 2005, leaving the interfacebus site as my signature in a few cases and this blog address as my 'sig' in almost all cases. Most people will appreciate your reply, but not visit your site. Of the small percentage of people that do check out your site some may result in an even smaller segment that returns, but thats what you want.

Check Google Groups for "interfacebus.com" and you will find that the search returns 1,200 pages ~ that's not me. That number is from other people posting a link to my site, that's the power of promotion.

The down side to posting in either usenet and to a smaller extent Google Groups is that replies to your post my be completely negative [Flame]. A lot of people 'live' in these newsgroups and jump from group to group flaming posters. I get 'flamed' once a month or so for a posting, but I only track a posting for about a month.
Todays Flame;
Original post: Why does my site not have a ranking?
My Reply: Duplicate content, check for ...... ~ (he did not leave a url, which is common)
2nd person: How can you know that..
3rd person: Lets rename this spam.
4th person: No place for overt advertising (left to me because of my sig.)
-- I just answered this guys question, and I get all these replies to my post and not the guy looking for help.

In usenet you can block these bozo's so you never see the reply after the first one, but you can't with Google. How ever, using Google you can read all their previous posting. Very quickly you find (in most cases) that their replies carry no meaning.

Read this post from Nov. 2007 and you find me posting my site address [I do not recommend you doing this]. The first reply is a flamer, but three other readers come in to denounce the flame posting. Note the flame guy never responded, as he went off to anther group. ~

Web Page Bounce Rate

Should you care what your site's Bounce Rate is?

Bounce Rate is a figure that describes a visitors preference to leave your site or push into another page within the site. The Home page of interfacebus has a bounce rate of 33%, or 33% of the people that find that page click away [2008 figure]. However; a visitor may click onto another site run by interfacebus.com as shown in the attached graphic. For example the lower part of the graphic shows 5 bars that indicate the percentage of people that click on those links [which happen to be hidden under the bars].

The first bar presents people viewing the FAQ page, which happens to be local to the site [0%]. The sitemap used by interfacebus, indicated by the next bar, is located off site and would constitute a bounce [but 0% of visitors viewed it]. The next bar represents this blog, not a local page [5.1%]. The next bar is the blog representing new pages added to the web site [5.1%]. The final bar is a resume but is local.

In addition to those three possible external pages, a person may also use the search bar. The page returned from a search is external to this web site and would also be a bounce, even if they click on another local page returned by the search [5.1%].

So the index page has a 33% bounce rate, but 15% of people just go to another page hosted by this site resulting in an over bounce rate of 15%.

Now the overall bounce rate for the web site is 70% [all pages combined]. Is that bad, I doubt it, seems people find the right page they're looking for on the first search or hit to the site. However going over each page would just be to time consuming.

Are we really running out of oil

The short answer is yes, the US is running out of oil. Note the graph on proven oil reserves, and the its decline. We now have just as much oil that we had in the 1940, with just a few more cars on the highway. The spike around 1970 must be Prudhoe bay, but I did not verify that. Oil production at Prudhoe Bay has been declining since 1989 [peak oil]

Oil consumption increases 2% a year, so to break even you need to find at least 2% more oil each year. The graph indicates the reverse as proven oil reserves are decreasing as we consume it faster than we discover it. The previous post showed a chart of US production which is different that proven reserves [oil in the ground].

Related posts; Why we import oil, Peak oil, Why gas costs so much.

Why we Import Oil

The US imports oil because we consume more oil than we can produce. The graphic shows US oil production from 1920 to 2008. Peak oil in the US was reached in 1973. Peak oil is the point of maximum oil production.

These days we produce the same amount of oil we were producing in 1946, regardless of how many wells we have in operation. The numbers are thousand barrels

Data source eia.doe.gov.



Other Posts on topic: Why gas costs so much, Peak oil and the end of gas,

Why does gas cost so much

You may be surprised but a barrel of oil cost about the same all around the world, within a few dollars. When the cost goes up in the US for a barrel of oil, it goes up the same amount all over the world and it has zero to do with a US company. World Crude Oil Prices.

Now the cost of gas at the pump varies widely around the world, and there are really only two main reasons for that, taxes and subsidies.

TAXES: Take the US as the base line and you find we pay 19% of the price of gas in taxes, but in Europe the tax on gas is around 70%. Remember both Europe and the US pay about the same for a barrel of oil, but at the pump the price difference is massive. And it doesn’t matter if the oil is pumped from the North Sea or the Gulf of Mexico; cost at the well head is much lower than value in a barrel.

SUBSIDIES: Many oil producing Middle Eastern countries and other OPEC producing countries subsidize their oil. Even though the value of the oil is worth $100/barrel for example, oil rich countries sell their oil to their population at a much reduced rate ~ pennies on the dollar. There’s a very good reason why some countries can afford to reduce the cost of oil (or gas) to their populations.

The cost of oil is not set by the countries that produce the oil and it is not set by the US Oil companies (as much as you would like to think). The cost of a barrel of oil is set by three major international petroleum exchanges , [NYMEX, IPE, SIMEX]. So if it still cost $20 to produce a barrel of oil from the well, its then worth $100 [per NYMEX] once it gets placed into a 50 gallon barrel for sell. So if you happen to be a major oil producer and the oil companies are nationalized [run by the country], why not keep the cost down in your own country, as you still make 80% profit for any oil sold abroad.

The US did this as well back in the 80’s after the 1973 oil embargo, as they fixed the price that US drilled oil could sell for even as the world price was going up. Yes the Oil companies subsidized to cost of your oil for a decade.

Let’s review with some made up numbers;

The cost to drill oil in Texas is $20/barrel for example, $30 in the Alaska, $40 in the North Sea, or $10/barrel in Qatar. Numbers are fabricated to illustrate the cost of drilling in different environments. The value of oil is $100/barrel per SIMEX. So no matter the location of the drilled oil the petroleum company makes a good profit [for now]. The oil companies are not setting the price, and although OPEC did set the prices in the seventies they only set production rates now.

OPEC is divided into two camps, one camp would like the price kept high while the other would like a lower cost for oil [but neither set the price]. The countries that would like the higher price now need the revenue and have limited resources in the ground. The countries that want the price kept low have massive resources of oil and do not want the value of their oil in the ground to decrease. The US and other countries using E85 and switching to Hybrid cars would decimate the long term value of their oil reserves as consumption decreased over time.

One comment I heard the other day was that we could boycott a particular gas company and that would force the price of oil down. Unfortanitly that would only serve to put a few gas stations out of business. The oil companies could just sell their oil on the open market and run more imported oil through their refinery, so in the end the you boycott oil from Ecuador with out really knowing it.

Really want cheaper gas prices at the pump, stop driving and reduce consumption.

Web Page Strength & Importance

I came across backlinkwatch.com while searching the web. This site gives you all the links pointing to your site [back links]. Of course Google will do that as well, but this site provides two other pieces of data. First, the site indicates if the incoming link has an attached 'rel=nofollow' tag to the link, indicating that no page rank is passed with the link. Second the site shows the total number out going links on the page that contains your link. The more links on a page means that a smaller percentage of Page Rank [PR] is passed in each outbound link. The site found 5,158 backlinks for interfacebus.com. From the Back-link report I found tagurls.com which ... hmm, not really sure what it's telling me. But I found seomoz.org which gives an indication of page strength [SEO site]. interfacebus has a page strength of 6/10 per their report. Than cloudalicio.us was found which shows the number of tags [links?] occur over time on del.icio.us. Also checked out Technorati, guess they track blog activity.

Then I found this one http://www.usa.gov/webcontent/reqs_bestpractices/laws_regs/copyright.shtml.

Hmm, while interfacebus.com was rated 6 of 10.

Referring Sites

Like the posting from March 14 about Backlinks, here is another view. Referring sites bring a lot of traffic to interfacebus. The graphic is Referring sites by month, averaging over 10,000 visits per month [13,174 visits last month]. So every month the site gets an automatic 10,000 visits generating 20,000 page views per month.

Guess the previous post was more geared to incoming back-links from my own sites, while this shows all websites.

The bounce rate, or chance a person only visits one page is 68.04%. The average bounce rate seems ok, as the links are coming in to a specific page. The percentage of new visitors is 79.69%, meaning all those links keep bringing in new people, or people that have never used the site before. When New vs. Returning visitors is charted I find 24,000 returning visitors @ 4/1/06, and up to 49,000 @ 4/30/08. But because the site is always growing New visitors are also increasing from 100,000 to about 160,000 over the same time period.

Go Green, Save Gas, Increase Your Car's MPG

Want to reduce your weekly Gas bill; slow down.

I saw an old 2006 report from Consumer Reports that indicated a Toyota got 5mpg [miles per gallion] better at 65mph [miles per hour] than at 75mph, and another 5mpg better when travailing at 55mph. Or, change your maximum speed from 75mph to 55mph and go 10 more miles on a gallon of gas [$3.80 for my car].

My vehicle runs about 19.9 miles per gallon, nominal combined city highway. This week I figured I would put those numbers to the test. I reduced my maximum speed to 75 mph highway, consistently via the cruise control. I won't say how fast I was going previously, but I was never passed. Anyway, travailing back and fourth to work this week; 22 miles highway / 8 miles city, I only saw the gas consumption number grow to 20.4 mpg. Half a mile per gallon isn't any good, my time is more important than that.

Than I realized that my computer was averaging the mpg over the last computer reset point, 3 hundred miles ago. I reset the cars computer and drove home using RT 1 instead of US95. The highway had some construction which pushed me to RT1. The maximum speed on US1 was 50mph, I kept it under 60, but there were street lights too.

I ended the trip home with a 25mpg reading. Less than what was reported by Consumer Reports, but the several lights on the trip hurt me.. Over the next several days I'll keep the speed at or under 75mph and stay on the highway. But remember I started at 19.9mpg, less than 17mpg if I punch it.

I drive a supercharged V8 Ford Mustang with a Roush supercharger, the chip was changed out and it requires premium gas to provide over 400 hp [horse power]. One trip home is not much of an experiment, so I'll go back to I95 and stay under 75mph over the next week. I'll post the changes in miles/gallon as I put more miles on the car and computer. Check to see if any comments were added to this posting [those are the updates]. Save money and slow down on the highway.....

Aerodynamic drag increases with the square of speed; The faster you go, the more energy it takes to sustain that speed [mpg]