Alexa is one of many web sites that collects data on web site visits, but with Alexa you have to run their tool bar. With out the tool bar they don't collect any data.
So they only gather data from a certain group of people, and not from every one who might visits a site. Because of this I've never worried about the over all stats they display because I know it's only from a small segment of the population. However at the same time, many people also think the opposite.
Any way here is a partial data chart from Alexa for interfacebus.com.
The green represent above average visits from a group, while red represents below average visits. So the web site brings in older male visitors that are highly educated while they are at work.
Click on the image for a larger view of the pic.
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