Saturday, January 31, 2009

Internet visits for the month of Jan


Web site visits for January came in at about what I expected. I still can't get the site's visits to increase, it may not look like it but these number are really flat.

The site receives around 8,000 visits a day, so on months with a holiday or with only 28 days the site hits could reduce by over 20,000 just because it's a short month.

Server Bandwidth:
The lowest curve is server bandwidth and does not relate to the other numbers on the chart. The bandwidth is hovering around 100,000 [on the chart] but really equates to 10GB as the numbers were changed to fit the graph.

Unique Visits:
Are visits from a computer within a month, but any one computer is only counted one time. If any one computer returns for a second visit it's counted by the Visits curve.

Visits:
A site visit is registered each time a person visits the site within a month and each time the person returns to the site. Site Visits should always be equal to or greater than Unique Visits.

Page Views:
Are the number of pages a person views per month, regardless of how many times the visitor returns to the web site. Page Views should always be equal to or greater than Site Visits. Page views are really the only data point that is falling. Page Views is related to Bounce Rate, which is the percentage a person visits one page and then leaves the site.

Bounce Rate:
The Bounce Rate for interfacebus is 71% for January. Or 71% of the people that visited the site viewed only one page during the month. Some individual pages have Bounce Rates of 20% while some may have rates as high as 98%. One page I just looked at [30-Pin SIMM] had a 77% Bounce Rate. When I looked at the data the Bounce Rate would cycle from 100% to 50% or 0%. So I went ahead and added links to simular memory modules; 72-Pin SIMM. Not really sure why I cared those 30 pin SIMMs have been obsolete for a decade now. But I know why the links were missing, key-word contamination, confussing the search engine as to what page the 72-pin SIMM was really on.

1 comment:

Leroy said...

4/22/09: Last word on 'Page Views' and 'Bounce Rate'.

One main reason for the over-all Page-views to be in decline, which then forces up the Bounce-rate, are the ads being run on the site.

If a person reaches the site and hits an ad that brings down the site page-views and increases the Bounce-rate, but the ads are there for a reason. So in that regard, running ads make the site stats looks worse then they really are [without talking about the money the ads may bring in].

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