The graph shows the number of visits to the site. The number of visits indicates a visit and/or a returning visit from the same person, as opposed to unique visits, when a returning visitor is not counted. The graph compares month-to-month visits and year-to-year visits. Except for December, this year out performed every month in all the previous years.
Around mid-year I finished implementing the new Google search bar. They say it's better {?}, but the code is smaller so I changed out the code. In 2008 I changed out all the Google banners, for that new code too, which was also smaller.
Any time I update a page I look for white space I can remove to reduce page loading time. White space is a 'space' in the html code that severs no function. Normally I can reduce a page by 200 bytes for a 10k html file and 2k for a 50k page by deleting [not visible] white space. The down side is that I also add new content when I up-date a page, so in many cases removing the white space evens out with the new text.
So it's been seven months now of optimizing the web site to increase Google's Site Performance data. Now, 7 months later the site's performance is 2.8 seconds [average load time] which happens to be what the loading time was back in June. However the average 'average' is closer to 2.8 than before, which hovered into the 3 second range.
Two weeks ago I started trading out the Google Analytic tracking code, which they also say is faster. So I hope to see a speed improvement in a few more weeks, as I get more pages running the new code. Currently there are just over 300 pages that are running the new Analytic code, but the Site Performance data is weighted so heavy trafficked pages count more. I up date pages based on need, not traffic.
Any way I'm always adding new content, regardless of any SEO things done to the site.
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